Hoosier Lottery
Client
The Hoosier Lottery
Year
2017 - 2019
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The objective for the new Hoosier Lottery update was to create a campaign that resonates with Hoosiers, emphasizing that the lottery is tailored for them. Hoosiers are known for their kindness, modesty, and true Midwestern values. To capture this essence, we developed and presented multiple concepts, ultimately choosing "This is How We Play." This campaign allowed the people of Indiana to express what the lottery means to them, sharing their family traditions, reasons for playing, and aspirations if they won. We successfully encapsulated and brought to life the Hoosier spirit through this initiative.
Improved Web Experience.
The goal of the new update for the Hoosier Lottery was to craft a campaign that deeply resonates with the residents of Indiana, reinforcing that the lottery is designed specifically for them. Recognizing Hoosiers for their kindness, modesty, and authentic Midwestern values, we aimed to capture and reflect these traits in our campaign. We developed and presented several concepts, ultimately selecting 'This is How We Play.' This campaign invited Hoosiers to share personal stories about what the lottery means to them, including family traditions, reasons for participating, and dreams they would pursue if they won. Through this initiative, we effectively embodied and celebrated the Hoosier spirit, bringing it to life in a meaningful and engaging way.
