EcoTools
Given their emphasis on positivity, inclusivity, and all-natural products, we proposed the concept 'Embrace Your Authentic Self.' This idea aligns with their brand values by celebrating individuality and encouraging consumers to fully express their true selves through the use of natural and wholesome products.
*Spec Work
Client
EcoTools
Year
2020
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When Lauren and I decided we wanted to make some work together, Ecotools was a perfect project. I had the photography assets already from a photoshoot I art directed at Laughlin Constable so we wanted to create a campaign that felt and looked like Ecotools. They are a brand that encourages positivity, inclusivity, and all-natural products so we thought "Be Authentically You" was a perfect fit.
Social.
We rebranded EcoTools' social media presence to create a more inviting, exciting, and authentic experience. Our approach involved refreshing the visual and messaging elements to better align with the brand's core values, engaging the audience with vibrant content and a genuine, welcoming tone.
